Why Story?

Today’s Deep Story moment. Why story? Why does it matter so damn much? Sure, there are many studies showing that storytelling skyrockets engagement, facilitates learning in nearly every kind of learner, and generally is the key to deep communication and persuasion. But still, why? Okay, so bear with me for Read more…

Hooks

Today’s Deep Story moment. Today we’re gonna talk about hooks. Which are hard to talk about because hooks are not science. They’re not even art. They’re alchemy. Voodoo. The blackest of magic. But they’re also one of the most important elements of story. The average novel today is around 90,000 Read more…