True Story…

True stories. Truth really is stranger than fiction. A great true story is often the best story of all, but also the hardest to craft. Craft? Yeah, craft. True stories, life stories, autobiographical stories need MORE crafting than fiction. Why? Because it is an extremely rare thing for a person Read more…

Why Story?

Today’s Deep Story moment. Why story? Why does it matter so damn much? Sure, there are many studies showing that storytelling skyrockets engagement, facilitates learning in nearly every kind of learner, and generally is the key to deep communication and persuasion. But still, why? Okay, so bear with me for Read more…